Item request has been placed!
×
Item request cannot be made.
×
Processing Request
Is the search about to get less strenuous?
Item request has been placed!
×
Item request cannot be made.
×
Processing Request
- Author(s): Hargrave, Sean
- Source:
Marketing Week. 3/24/2011, Vol. 34 Issue 12, p53-56. 3p.
- Additional Information
- Subject Terms:
- Subject Terms:
- Abstract:
The article reports on the power of the search alliance between of Microsoft Corp. (Bing) and Yahoo! Inc. in Great Britain. Jon Myers, head of account management at Yahoo!, explains that the alliance is designed to give advertisers more choice and to make it easier for them to connect to the high-quality audience and good conversion rates they can offer. It indicates that the alliance leds to improve quality traffic for advertisers and increase share of paid search impressions by 4%.
No Comments.