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Big ideas don't have ROI.
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- Author(s): Gillin, Paul
- Source:
B to B. 9/19/2011, Vol. 96 Issue 9, p7. 1p.
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- Additional Information
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- Abstract:
The article informs about social media programs conducted by several companies of the U.S. to attract the visitors including American Express Co., Dell Computer Corp., and Cisco Systems. It mentions that the programs will not have any return on investment (ROI). According to coordinator of social media programs at Dell, Richard Binhammer, social media is a best philosophy for better business.
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