DEATH BY MARGINS.

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  • Additional Information
    • Subject Terms:
      NETFLIX Inc. NFLX; WAL-Mart Stores Inc. 051957769 WMT
    • Abstract:
      The article considers a dilemma for corporations which offer brand name products or services in which steps taken to maintain profit margins and stock prices when growth slows may cause long-term damage to the company's brand identity. Examples presented include the raising of fees by DVD and video recording rental firm Netflix and pricing by retail industry firm Wal-Mart, which has seen sales decline as consumers no longer assume it offers the lowest prices.