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John L. Dart Library
9 a.m. - 6 p.m.
Phone: (843) 722-7550
West Ashley Library
9 a.m. - 6 p.m.
Phone: (843) 766-6635
Folly Beach Library
9 a.m. - 1 p.m.
Phone: (843) 588-2001
Edgar Allan Poe/Sullivan's Island Library
Closed for renovations
Phone: (843) 883-3914
Wando Mount Pleasant Library
9 a.m. - 6 p.m.
Phone: (843) 805-6888
Village Library
9 a.m. - 6 p.m.
Phone: (843) 884-9741
St. Paul's/Hollywood Library
9 a.m. - 6 p.m.
Phone: (843) 889-3300
Otranto Road Library
9 a.m. - 6 p.m.
Phone: (843) 572-4094
Mt. Pleasant Library
9 a.m. – 6 p.m.
Phone: (843) 849-6161
McClellanville Library
9 a.m. - 1 p.m.
Phone: (843) 887-3699
Keith Summey North Charleston Library
9 a.m. – 6 p.m.
Phone: (843) 744-2489
John's Island Library
9 a.m. - 6 p.m.
Phone: (843) 559-1945
Hurd/St. Andrews Library
9 a.m. - 6 p.m.
Phone: (843) 766-2546
Miss Jane's Building (Edisto Library Temporary Location)
9 a.m. – 3 p.m.
Phone: (843) 869-2355
Dorchester Road Library
9 a.m. - 6 p.m.
Phone: (843) 552-6466
Baxter-Patrick James Island
9 a.m. - 6 p.m.
Phone: (843) 795-6679
Main Library
9 a.m. - 6 p.m.
Phone: (843) 805-6930
Bees Ferry West Ashley Library
9 a.m. - 6 p.m.
Phone: (843) 805-6892
Mobile Library
9 a.m. - 5 p.m.
Phone: (843) 805-6909
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Latino Professionals in Public Relations: More than Meets the Eye.
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![loading](/sites/all/modules/hf_eds/images/loading.gif)
- Author(s): Len-Ríos, María E.1,2,3
- Source:
Public Relations Quarterly. Spring2002, Vol. 47 Issue 1, p22-26. 5p. 1 Black and White Photograph.- Subject Terms:
- Source:
- Additional Information
- Subject Terms:
- Abstract: The article focuses on issues related to Hispanic American public relations in light of growing Hispanic population in the United States. Hispanic consumer spending power in 2001 is projected to have increased 118 percent since 1990, according to the Selig Center at the University of Georgia. In order to build relationships with Hispanic public, companies are implementing Hispanic public relations Companies and organizations are increasingly turning to seasoned multicultural professionals who identify with and understand the United States' Hispanic population. A myth regarding Hispanics is that all of them can understand each other, and therefore, all Hispanic practitioners should intuitively be able to communicate with other Latinos. Multicultural firms are aware of the necessity, to reach Latinos in both English and Spanish. Being Hispanic does matter when communicating with Hispanic public, but it's not because a Hispanic practitioner can intuitively understand all Hispanic public.
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