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  • Additional Information
    • Subject Terms:
      UNITED Kingdom
    • Subject Terms:
      QVC Inc. 150924769
    • Abstract:
      The article examines British shopping channel QVC's jump into books. It highlights the non-traditional ways being undertaken by QVC to reach customers. QVC has moved into books partly due to the bookselling climate. The company sees a gap in the market, with fewer booksellers on the high street. It believes that the benefit of an author appearing on the channel is for other retailers.