Will Restrictions on Alcohol Advertising Reduce Alcohol Consumption?

ALCOHOLIC beverage advertising laws; ALCOHOL drinking

The effects of restrictions of alcohol advertisements in Manitoba, Canada and in the United States are examined using statistical data on alcohol consumption. The relationships between consumption and alcoholism rates for the U.S. and advertising regulations were very weak and not statistically significant. Subsequent to a restriction on beer advertising in Manitoba, beer consumption in that province rose at a similar rate as in a control province of Alberta. It is considered unlikely that restrictions on advertising will reduce consumption. [ABSTRACT FROM AUTHOR]

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