FarmVille? Meet Cheech & Chong.

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  • Additional Information
    • Subject Terms:
      MR. Popper's Penguins (Film); CARS 2 (Film); WEEDS (TV program)
    • Abstract:
      The article discusses efforts by motion-picture studios to market their films via online games. Characters from the movies "Cars 2" and "Mr. Popper's Penguins" will appear in certain games on the Facebook online social network. The Weeds Social Club is an online game created to promote the television show "Weeds."