ROUND-UP.

MARKETING Century: How Marketing Drives Business & Shapes Society, The (Book); MARKETING Communications: A European Perspective (Book); MARKETING: An Introduction (Book)

KOURDI, Jeremy; DE Pelsmacker, Patrick; GEUENS, Maggie; VAN den Bergh, Joeri; MASTERSON, Rosalind; PICKTON, David

The article reviews books about business and management including "The Marketing Century: How Marketing Drives Business and Shapes Society," by Jeremy Kourdi, "Marketing Communications: A European Perspective," 4th Edition, by Patrick De Pelsmacker, Maggie Geuens and Joeri Van Den Bergh, and "Marketing: An Introduction," 2nd Edition, by Rosalind Masterson and David Pickton.