GERRY GRAF HELPS YOUNG CREATIVES FIND THE FUNNY.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Abstract:
      The author offers opinions on creativity and wit and humor in advertising, citing his personal experiences as an advertising executive in support of the contention that humor in advertising is one of the most effective means of advertising.