Question for your HR chief: Are we using our 'people data' to create value?

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  • Additional Information
    • Subject Terms:
      GOOGLE Inc. GOOG; PNC Financial Services Group Inc. 057980500 ; ING Groep NV ING
    • Subject Terms:
      WILKINSON, Jay; SETTY, Prasad
    • Abstract:
      The article discusses the importance to human resources (HR) executives of using data to create value, and presents several successful examples. Financial-services firm PNC Financial Services used HR analytics to determine that employees hired from outside the company did not perform as well as those promoted from within. Internet-search firm Google Inc. has a system in place for re-evaluating job candidates who were originally rejected. Google has also used HR analytics to identify several behaviors characteristic of good managers.