Let the gelt games begin.

OLYMPIC Games; CORPORATE sponsorship; SPORTS sponsorship; TELEVISION viewers; OLYMPIC Winter Games (19th : 2002 : Salt Lake City, Utah); FINANCE

Looks at the struggles facing the Olympics in financing the games. View that the most important aspect about the Olympic games is how well it can be used to promote future Olympic games; Popularity of the games for advertisers and corporate sponsors; Problems facing the games, including the loss of television viewers; Why the Olympic games need corporate sponsorship; Costs associated with the Winter Olympics in Salt Lake City, Utah in 2002.