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Storey Publishing Broadens Its Appeal.
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- Author(s): Rosen, Judith
- Source:
Publishers Weekly. 3/21/2011, Vol. 258 Issue 12, p9-10. 2p.
- Additional Information
- Subject Terms:
- Abstract:
This article deals with the efforts of Storey Publishing in North Adams, Massachusetts to broaden the appeal of its physical books. In 2011, Storey invested in a print catalogue and transformed it into a pop-up catalogue that includes marketing materials. According to Storey Chief Operating Officer (COO) Dan Reynolds, the interactive catalogue presents an opportunity to improve booksellers' awareness of the Storey publishing program. Storey President Pam Art explains the decision improve the design and appeal of its physical books.
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