Relying on the Basics.

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  • Source:
    Retail Merchandiser. Jan/Feb2011, Vol. 51 Issue 1, p84-88. 4p.
  • Additional Information
    • Subject Terms:
      KARL'S TV Audio Appliances & Furniture (Company); CORPORATE growth; KARL, Elmer; CUSTOMER loyalty; CUSTOMER services
    • Subject Terms:
      SOUTH Dakota
    • Abstract:
      The article focuses on the growth of Gregory, South Dakota-based Karl's TV, Audio, Appliances and Furniture. Its tradition of diversified growth led to roughly 52 million U.S. dollars in revenue. According to president Elmer Karl, the key to its success lies in providing a first class experience and high quality service. He notes that they have service departments in all of their locations and they periodically update their stores to make sure the products are presented right. The importance of customer loyalty to the company is also cited.