Compromiso y responsabilidad organizacionales: Una aproximación sistémica.

ORGANIZATIONAL commitment; SOCIAL responsibility of business; ENVIRONMENTAL responsibility; SOCIAL consciousness; BUSINESS ethics

En este artículo se presentan una serie de reflexiones respecto al compromiso y la responsabilidad que deben asumir las organizaciones ante la sociedad en su conjunto y ante el medio ambiente, y no sólo ante las entidades con las que mantienen relaciones frecuentes. Los diferentes temas que se tratan, pretendemos abordarlos con una visión de totalidad; es decir, holística, sistémica, tratando de iniciar la construcción de una nueva visión sobre la conciencia social, ambiental y organizacional; se parte de la concepción de que una organización no está aislada, sino que interactúa permanentemente en un entorno que la influye, y que a la vez éste es influido por aquélla. Partiendo de esta base, se analizan diversas definiciones sobre lo que se considera "responsabilidad social", "responsabilidad ecológica", "ética empresarial", entre otras, que si bien son temas que recientemente han cobrado importancia, aparentemente se han convertido en modas que han adoptado las empresas para parecer "responsables" ante la sociedad, y obtener con ello cierta reputación y reconocimiento; sin embargo, la aplicación que le han dado a estos términos, nos parece a los autores que presenta muchas deficiencias, ya que, por una parte, la limitan a clientes y proveedores y, por la otra, la han manejado como una dádiva graciosa que le hacen a la comunidad en la que operan y, por ello, se quedan cortas en sus pretensiones. Con esto se pretende contribuir a la construcción de un marco conceptual sobre el término de "Compromiso y responsabilidad organizacionales", con el propósito de rescatar las bondades del mismo y no verlo como una moda pasajera. [ABSTRACT FROM AUTHOR]

This paper presents a set of reflections related to the commitments and responsibilities that organizations should assume within society as a whole, as well as in the natural environment, and not only in respect to the entities with which the organizations sustain frequent relations. We try to approach the different themes that are presented with a comprehensive, holistic, systemic vision, trying to base the construction of a new vision on social, environmental and organizational consciousness. We start from the conceptualization that an organization is not isolated, but it permanently interacts with a context that influences it, and is influenced by the organization. Starting from this basis, diverse definitions are analyzed about what is considered as "social responsibility," "ecological responsibility," and "business ethics," among other terms, which are themes that recently have become important and have apparently been converted into fads adopted by corporations in order to look "responsible", to obtain a certain reputation and recognition; nevertheless, the application of those terms is deemed by the authors to suffer from deep deficiencies. For example, on one hand corporations apply these terms only to clients and suppliers, and on the other hand they have been dealt with as a gracious gift to the community where they are operating, and for those reasons, their claims come up short. This paper tries to contribute to the construction of a conceptual framework for "organizational commitment and responsibility" with the purpose of rescuing the positive aspects of those concepts and not seeing them only as passing fads. [ABSTRACT FROM AUTHOR]

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