Alcoa Is Rarin' to Go After Civilian Markets.

The article focuses on the civilian market venture of Aluminum Company of America (Alcoa). The U.S. aluminum production grew to 2.9 billion pounds in 1950, which caused Alcoa to expand on civilian markets by 40 percent resulting to its capacity to store up to 1.16 billion pounds of processed aluminum. The venture was successful for reasons including drop in aluminum costs by 5 percent than in 1939, solved technological issues involving aluminum, and copper shortage.