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THE USA'S COMMERCIAL PITCH. (cover story)
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- Author(s): Teinowitz, Ira
- Source:
Advertising Age. 12/17/2001, Vol. 72 Issue 51, p22-23. 2p. 1 Color Photograph.
- Subject Terms:
- Additional Information
- Subject Terms:
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- Abstract:
The article reports that the United States government hopes to use advertising as a weapon in the war against terrorism in fall 2001. Undersecretary for public diplomacy and public affairs, Charlotte Beers has unveiled the State Department's Rewards for Justice public service campaign. He is also planning to run advertisements on Al-Jazeera, an Arab satellite channel.
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