In Marketing.

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    • Abstract:
      This section offers news briefs related to business in the U.S. in March 1956. A recommendation was received by the Federal Trade Commission (FTC) for it to adopt an extensive and flexible approach in evaluating the different cost justification arguments. Cinema Diorama Advertisers Inc. has introduced a familiar box-top promotional trick called Movie-Trix Premium Plan in New York City for the purpose of improving the sagging attendance in movies. The first annual Sewing Fashion Festival will open at the Coliseum in New York City in June 1956.