Aligning Tactics and Strategy.

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  • Author(s): Rendel, Jeff
  • Source:
    ABA Bank Marketing. Nov2010, Vol. 42 Issue 9, p34-38. 5p.
  • Additional Information
    • Subject Terms:
      BANK marketing; STRATEGIC planning; MISSION statements; STAKEHOLDERS; BANKING industry customer services
    • Abstract:
      The article focuses on the establishment of a bank's mission and vision statements as part of the marketing strategy to lure customers in utilizing bank services. It suggests several ways in promoting the bank's marketing initiatives which includes integrating marketing plans, promote initiatives that catches the attention of the bank's executives, and communicate with stakeholders regarding the benefits of the bank's services. Also discussed are the benefits of successful bank marketing.