The big screen gets bigger.

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  • Additional Information
    • Subject Terms:
      UNITED Kingdom
    • Subject Terms:
      AVATAR (Film)
    • Abstract:
      The article offers information on the condition of motion picture industry in Great Britain following the emergence of three-dimensional (3D) technology. It notes that 3D movies, including "Avatar" have have help increase the revenue of the industry starting 2005. While 3D boosts the performance of the industry, it notes that it is also struggling to convince the customers regarding the value that the film may offer.