Special Report ECO-FRIENDLY PACKAGING.

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    • Abstract:
      The article reports on the misconception in sustainable and eco-friendly packaging of private label products in the U.S. It mentions that the packaging industry should be more proactive and should develop a consensus on what constitutes sustainable packaging and how sustainability ought to be measured. Iconoculture Inc. vice president David Luttenberger believes that private label has done a good job in the integration of functional packaging and components.