are you LISTENING? (cover story)

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  • Additional Information
    • Subject Terms:
      UNITED States
    • Subject Terms:
      PUBLISHERS Clearing House LLC 002633592 ; COMCAST Corp. 057156663 CMCSA
    • Subject Terms:
      GLANTZ, Josh
    • Abstract:
      The article examines the application of social networking sites for a company's risk management and customer engagement strategy in the U.S. Josh Glantz, vice president of Publishers Clearing House LLC, mentions that they take blogs, comments and forums from consumers aggressively because they provide reports and analysis to their products. It mentions some companies and their strategies in applying social media including Comcast Corp. and Southwest Airlines Co.