beyond ALIGNMENT. (cover story)

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  • Additional Information
    • Subject Terms:
      UNITED States
    • Subject Terms:
      PROCTER & Gamble Co. 001316827 PG; PROGRESSIVE Corp. PGR; SOUTHWEST Airlines Co. LUV
    • Abstract:
      The article focuses on U.S.-based business enterprises which were considered the pioneers of extreme information technology (IT)-business convergence. It claims that IT at Progressive Corp., Southwest Airlines Co., and Procter and Gamble Co. enabled and transformed the business which resulted in the creation of new revenue and profit streams. It notes that IT and business at the aforementioned companies were engaged in converging on an enterprise vision or goal.