Absolut Launches Net Campaign.

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  • Additional Information
    • Subject Terms:
      TBWA/CHIAT/DAY Inc.
    • Abstract:
      Presents information on the online advertising campaign created by TBWA\Chiat\Day advertising agency for Absolut Vodka company. Description of the Internet advertisements; Headlines used in the advertising campaign; Plan of the advertising agency to launch the brand's first wireless campaign in the second week of August 2001 to coincide with the online branding campaign.