A LESSON IN SUSTAINABILITY NATURA'S MARCOS VAZ.

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  • Additional Information
    • Subject Terms:
      BRAZIL
    • Subject Terms:
      NATURA Inc.
    • Abstract:
      The article discusses the advantages and barriers on how Brazilian cosmetics firm Natura Inc. uses biodiversity as a platform for its ingredients in product development. It looks at how the company developed its Natura Ekos line from active ingredients of the Brazilian biodiversity. It also explores the challenges that the firm faced when maintaining relationships with the communities.