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Scene In Vegas.
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- Author(s): Noronha, Shonan
- Source:
Sound & Communications; 6/21/2010, Vol. 56 Issue 6, p18-92, 3p, 3 Color Photographs
- Subject Terms:
- Additional Information
- Subject Terms:
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- Abstract:
The author talks about her visit in Las Vegas, Nevada and shares her observations in the city. She highlights personalization, localization and innovation as the factors that made a message or sign stood out in the city. She cites Clear Channel's Outdoor's Spectacolor display at the entrance to Miracle Mile Shops at Planet Hollywood as an example of personalization, in the sense of interaction. She notes the Viva Vision Light Shows in the downtown area as a demonstration of innovation.
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