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  • Additional Information
    • Subject Terms:
      DUCKWORTH, Turner; RITCHIE, Andrew; MIN-Kyu Choi
    • Abstract:
      The article offers information on various products and works that uses creativity. It cites the work of Turner Duckworth for the Coca-Cola design which promotes simplicity and clarity and had won the top accolade at the Best of Show of the "Design Week's" Awards. It mentions the Brompton folding bicycle designed by Andrew Ritchie which was recognized at the "Design Week" Hot 50. Meanwhile, the folding plug designed by Min-Kyu Choi had won the Brit Insurance Design of the Year in March 2010.