You've been framed.

The article presents the author's opinions on a study "The Impact of Price Frames on Consumer Decision Making" by researchers Steffen Huck, Brian Wallace, and Charlotte Duke. It was found that the way prices are framed, or presented, influences consumers. The research participants' responses to the different price frames of "drip pricing," "sales," "complex pricing," "baiting," and "time-limited offers" are explored. It is suggested that the best remedy is for consumers to be better informed.