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  • Author(s): Reid, Calvin
  • Source:
    Publishers Weekly. 4/19/2010, Vol. 257 Issue 16, p3-4. 2p.
  • Additional Information
    • Subject Terms:
      Publishing; Pricing; Business models; Tablet computers; Electronic books; Application software; iPhone (Smartphone)
    • Abstract:
      The article reports that some large and small book publishers have decided not to switch their e-book pricing terms to the agency model in response to the iPad launch by Apple. These publishers claim that their books can still be read on the iPad since the device continues to support iPhone e-book reading apps. Kindle on iPad, Kobo, Comixology for Ipad and Marvel Comics iPad are some of the e-book apps that are currently optimized for the iPad. It notes the importance of a reading app in the era of digital reading.