Back to the City.

MORRIS, Cheri; COLETTA, Carol

The article reports on a trend away from the suburban community model and toward an urban mixed-use community in the United States. The discussion focuses on the New Urbanism concept and the idea that there are business opportunities in transportation, urban planning, environmental costs, and health care that result from a cultural shift away from homes in suburban neighborhoods to homes in the city. The president of CEOs for Cities organization, Carol Coletta, says that companies can benefit by supporting education in cities. New Urban design firm's chief executive officer Cheri Morris comments on how the urban model's logistical requirements can affect chain store locations.