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Content Is King For e-Reader Category.
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- Author(s): WOLF, ALAN
- Source:
TWICE: This Week in Consumer Electronics. 2/22/2010, Vol. 25 Issue 5, p40-41. 2p.
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- Additional Information
- Subject Terms:
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- Abstract:
The article reports on the launch of comprehensive content strategies by suppliers in the electronic reader (e-reader) category in the U.S. According to the author, companies such as Skiff, DMC Worldwide and Audiovox wanted to catch-up with market share leaders Kindle from Amazon.com and Sony's Reader. A reader development kit was introduced by Skiff, along with semiconductor supplier Marvell, that is designed to encourage the creation of other reading devices that can be supported by the Skiff store platform.
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