Pumpkins Stop Mortgages From Turning into Losses. (cover story)

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Subject Terms:
      SUNTRUST Banks Inc. STI
    • Abstract:
      The article examines efforts by the mortgage loan division of SunTrust Banks Inc. to communicate with homeowners who are past due on payments on their loans. The company mailed some homeowners an ornamental Halloween pumpkin containing a $200 gift card that could be activated by calling the bank. Many homeowners past due on loan payments are reluctant to communicate with banks holding those loans.