CHAPTER 5: MOVIES, VIDEO & TELEVISION.

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  • Additional Information
    • Subject Terms:
      UNITED States
    • Subject Terms:
      2007 Leisure Market Research Handbook, The (Book)
    • Subject Terms:
      MILLER, Richard K.; WASHINGTON, Kelli D.
    • Abstract:
      Chapter 5 of the book "The 2007 Leisure Market Research Handbook," by Richard K. Miller and Kelli D. Washington is presented. It discusses the total annual consumer spending on filmed entertainment which is the leading leisure activity in market spending and consumer time spent, including cable and direct broadcast satellite, video rental, and movie box office in the U.S. It details the result of the American Time Use Survey which reveals that 50% of leisure time is spent on watching television.