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- Author(s): Cohen, Adam
- Source:
TIME Magazine. 7/23/2001, Vol. 158 Issue 3, p50. 2p. 3 Color Photographs, 1 Black and White Photograph.
- Additional Information
- Subject Terms:
- Abstract:
Profiles Bill Gross of Idealab. How he created GoTo, the leading pay-for-placement search engine, where Web sites must pay money to be ranked high by the engine; View that GoTo has escaped the collapse of dotcom companies and will be successful; His view that GoTo is like the Yellow Pages.
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