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Chapter 6: What's in a Name.
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- Author(s): Peragine Jr., John; Khan, Nikki
- Source:
How to Open & Operate a Financially Successful Wedding Consultant & Planning Business. 2008, p161-172. 12p. 1 Black and White Photograph.
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- Abstract:
Chapter 6 of the book "How to Open and Operate a Financially Successful Wedding Consultant and Planning Business," by John Peragine Jr. and Nikki Khan, is presented. It explores the things to be considered in choosing the right name for the business which include business researchability and business names which are easy to remember. It provides an emphasis on the creation of service contracts.
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