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IDEA 95: Viral marketing.
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- Author(s): Kourdi, Jeremy
- Source:
101 Great Business Ideas. 2007, p225-226. 2p.
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- Abstract:
Chapter 95 of the book "100 Great Business Ideas: From Leading Companies Around the World," by Jeremy Kourdi is presented. It discusses the idea on viral marketing which termed to describe email practice of hotmail.com, that was developed by Microsoft Corp., which include advertising for itself from its users in outgoing mail. It cites several key elements of viral marketing which include the exploitation of people's motivations, the use of existing networks, and the provision of simplicity.
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