Car Shoppers Prefer Chat Over Email as the Best Way to Interact with Dealerships.

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  • Additional Information
    • Subject Terms:
      UNITED States
    • Abstract:
      The article focuses on the preference of automobile shoppers for online chats over electronic mails in the U.S. It notes that chat is said to be an easier communication channel for customers who are seeking information such as product availability and pricing from dealerships. Online chat is seen as a tool that provides a conversational way that is useful in the sales process.