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Yes, but no, but yes... the itv merger dilemma for advertisers.
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- Author(s): Smith, Stuart
- Source:
Marketing Week. 3/5/2009, Vol. 32 Issue 10, p20-20. 1p.
- Subject Terms:
- Additional Information
- Subject Terms:
- Abstract:
The article presents the author's comments on the proposed merger of ITV PLC, a television broadcaster in Great Britain, with another company. According to the author, the merger will help ITV as it would emerge as a dominant force and would have a major share of the television advertising market in the country.
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