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Small Banks Find Ad Mileage in Wachovia Fight .
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- Author(s): Thompson, Laura K.
- Source:
American Banker. 6/8/2001, Vol. 166 Issue 110, p5. 1/2p. 1 Black and White Photograph.
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- Additional Information
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- Abstract:
Reports that small banks in the United States are getting advertising opportunities out of the competition between First Union Corp. and SunTrust Bank over Wachovia Corp. Relationship marketing efforts of banks such as First Virginia Banks, First Charter Bank and Shenandoah Valley National Bank; Reputation of Wachovia and First Union in various local markets.
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