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Letter Doctor: The Mystery of Black.
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- Author(s): Wachtel, George
- Source:
ABA Bank Marketing. Nov2009, Vol. 41 Issue 9, p6-6. 1p.
- Subject Terms:
- Additional Information
- Subject Terms:
- Abstract:
The article offers information on the marketing design of the credit card, Black Card, in the U.S. It states that the card, which comes in an oversized, black window envelope, can be improved by using a live, standard rate postage stamp rather than a pre-printed indicia. Meanwhile, the opening paragraph is too long for the card, but the card has a nice looking signature.
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