INTERPRETING TRANSNATIONAL CULTURAL PRACTICES.

This article explores the ways in which East Asian countries approach and understand the transnational flows of Korean cultural products. Specifically, it examines newspaper discourses from Korea, Japan, Hong Kong, and China concerning the high popularity of a transnationalized Korean drama, Dae Jang-geum, across those societies. By adopting a quantitative and qualitative discourse analysis, the article investigates both report types and news coverage topics, as well as how each society's newspapers appraise the drama's popularity and that of the Korean wave in relation to their own society. As a result, the research illuminates the differences and similarities between both the forms and contents of the various newspaper discourses. Simultaneously, it reveals how the discursive practices of newspapers differently situate and localize this Korean drama in their own social contexts. The research ultimately intends to expand our understandings of the relations between trans-cultural practices and the local societies in which they take place. [ABSTRACT FROM AUTHOR]

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