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Whole Foods Refocuses on Health, Lowers Prices.
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- Abstract:
The article reports on the marketing plans of Austin-Texas-based food retailer Whole Foods Market Inc. to incorporate priced reduction and consumer health-focused features of their food products. It notes the statements by the company's chief executive officer John Mackey and chief operating officer Walter Robb on the firm's 2009 economic performance, and their consumer-oriented marketing goals. It also looks into the controversy regarding the protests for a boycott of Whole Foods.
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