Time to Rebrand Yourself As a Trusted Consumer.

The author reflects on the significance of social networks to consumers and travel agents. She advices travel agents to position themselves as a consumer rather than a salesperson, and notes on online social networks including Facebook and Twitter which offer opinions unnecessarily positive about hotels and travel companies. She stresses on the need to become part of the conversation engaging to other consumers of travel products more adeptly and not by just simply promoting a deal.