Perhaps pop culture could help the ad industry's diversity issue.

Item request has been placed! ×
Item request cannot be made. ×
loading   Processing Request
Read Online Read More Add to Saved list
  • Additional Information
    • Abstract:
      The author offers opinions on means of increasing diversity in employment in advertising agencies. He proposes the creation of a television program dealing with the advertising business that would contain African American and other minority characters. This is said to be one means of encouraging young minority group members to consider careers in advertising.