MTV TR3S CAMPAIGN: "SOY MONO"

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  • Additional Information
    • Subject Terms:
      MTV Networks
    • Subject Terms:
      ADVERTISING Age (Periodical)
    • Abstract:
      The article discusses an advertising campaign for MTV Networks. The advertising campaign "Soy Mono," designed by MTV Networks itself, is receiving the Bicultural/Hispanic gold award from "Advertising Age." The campaign aims to reiterate that MTV is a bilingual network and celebrate Hispanic Heritage Month.