Item request has been placed!
×
Item request cannot be made.
×
Processing Request
Beck's new canvas bottles debut.
Item request has been placed!
×
Item request cannot be made.
×
Processing Request
- Additional Information
- Subject Terms:
- Subject Terms:
- Abstract:
The article reports on the introduction of InBev UK Ltd. larger brand Beck's promotional campaign, Beck's Canvas, featuring four bottle labels in corporation with the Royal College of Art (RCA) in London, England. The campaign aims to raise its retail profile. It will be backed by point of purchase (P-O-P) material in retail outlets and pubs. The new bottle labels are expected to stimulate the interest of pub-goers and shoppers.
No Comments.