William Hill to partner Sun's new fantasy football season.

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  • Additional Information
    • Subject Terms:
      UNITED Kingdom
    • Subject Terms:
      WILLIAM Hill PLC ; NEWS International Commercial (Company)
    • Subject Terms:
      SUN, The (Newspaper)
    • Abstract:
      The article reports on the collaboration of William Hill PLC with News International Commercial for the promotion of "The Sun's" fantasy football competition Dream Team in Great Britain. William Hill replaced the team's first partner BetNow, and their 2009 to 2010 deal will showcase both digital mobile and print. The company aims to increase its commitment to football fans both online and in betting shops.