Over 50% of C&T consumers clued-up on biodiversity.

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    • Subject Terms:
      EUROPE; UNITED States
    • Abstract:
      The article reports on the study conducted by Ipsos Marketing as commissioned by the Union for Ethical Biotrade with regards to the perceptions of C&T consumer on biodiversity. It states that the study is intended to coincide with the "2010 International Year of BioTrade." Accordingly, the study involves 4,000 consumers from the U.S. and different part of Europe. Based on the result, 50% of the consumers are well informed on biodiversity.