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  • Additional Information
    • Subject Terms:
      SOCIALTEXT Inc. ; UNISFAIR Inc.
    • Subject Terms:
      MAYFIELD, Ross; ARSLANER, Brent
    • Abstract:
      The article discusses the use of communications technology to provide customer service, using examples involving data security and data management. Ross Mayfield, president and chief executive officer of the firm Socialtext, is quoted discussing the importance of business leadership in terms of the adoption of innovative technology. Brent Arslaner, vice president of marketing for Unisfair, is quoted commenting on the importance of clarity in business communication.