TELEVISION.

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  • Additional Information
    • Subject Terms:
      UNITED States
    • Abstract:
      The article discusses key issues concerning the market for television advertising in the United States. Key issues discussed include the possibility of a decline in the $8.2-billion market for upfront broadcast advertising in 2001, speculations about the market for cable television advertising and how several advertisers had cut back on their planned advertising in the fourth quarter of 2000 because of expected losses.