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Can digital technology be affordable on industrial level? An exploration by integrating the sports and health industries.
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- Author(s): Li J;Li J
- Source:
Journal of public health (Oxford, England) [J Public Health (Oxf)] 2024 Dec 01; Vol. 46 (4), pp. e702-e704.
- Publication Type:
Journal Article
- Language:
English
- Additional Information
- Source:
Publisher: Oxford University Press Country of Publication: England NLM ID: 101188638 Publication Model: Print Cited Medium: Internet ISSN: 1741-3850 (Electronic) Linking ISSN: 17413842 NLM ISO Abbreviation: J Public Health (Oxf) Subsets: MEDLINE
- Publication Information:
Original Publication: Oxford, UK : Oxford University Press, c2004-
- Subject Terms:
- Abstract:
While the significance of digital technologies like big data marketing is recognized in sport and health industries, the deployment is not in a fast pace as expected. Previous investigations argue that the financial issue can be the reason explaining such hesitation for sport and health firms to widely adopt advanced digital technologies. Through integrating firms in global sport and health industries, it is shown that the digital technology adoption can be negatively associated with firms' financial status. Therefore, the digital technologies are expensive, and the provision of sufficient financial incentives can be important to facilitate the promotion of digital technologies in sport and health industries.
(© The Author(s) 2024. Published by Oxford University Press on behalf of Faculty of Public Health. All rights reserved. For permissions, please e-mail:
[email protected].)
- Grant Information:
19CTY005 National Social Science Fund of China
- Contributed Indexing:
Keywords: digital technology; industrial integration; sport and health industries
- Publication Date:
Date Created: 20240810 Date Completed: 20241212 Latest Revision: 20241212
- Publication Date:
20241213
- Accession Number:
10.1093/pubmed/fdae196
- Accession Number:
39126700
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